Workshop with Andrew McIntyre in Gothenburg, October 17

Welcome to a workshop with Andrew McIntyre in Gothenburg, October 17

We recently saw a fascinating presentation from international audience experts Morris Hargreaves McIntyre (MHM) at the conference Publiken i focus?, August 23 in Gothenburg. Director Andrew McIntyre shared insight from Audience Atlas Sweden, which is the most comprehensive study of Swedish audiences ever conducted, which gives Sweden its own Culture Segments system. MHM are running a follow up presentation looking specifically at cultural audiences in West Sweden. Andrew will explore the size and profile of the market for dozens of art forms and will share practical tips for deepening audience engagement.

The presentation is free to attend. It would be fantastic to see you there. 

When: 09.30 – 12.00, 17 October 2018 (fika from 09.00!)
Where: Stora Teatern, Kristallfoajén 

Want to come? Simply click here to RSVP (OSA) and to segment yourself. Please invite your colleagues by asking them to RSVP using the link. We’ll reveal which segment you are in on the day. 

We hope to see you there!
Andrew McIntyre, Director, MHM 

The presentation is organised in cooperation with Stora Teatern and Kultur i Väst/RePublik. Any questions? Contact: or 
Andrew McIntyre’s presentation at the conference Audience in Focus? can be viewed at: 

Limited number of participants. RSVP (OSA) at latest Monday October 15!


Johanna Hagerius,
070 082 35 49

Nils Wiklander,
073 821 00 03